{"product_id":"restaurant-success-by-the-numbers-a-money-guys-guide-to-opening-the-next-hot-spot-by-roger-fields","title":"Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next Hot Spot by Roger Fields","description":"\u003cp\u003eNinety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.\u003c\/p\u003e","brand":"Trailhead Books","offers":[{"title":"Default Title","offer_id":44142069743796,"sku":"9781580086639","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0632\/2746\/1812\/files\/61E39W7jXtL._AC_UF1000_1000_QL80.jpg?v=1770573777","url":"https:\/\/trailheadbooks.com\/products\/restaurant-success-by-the-numbers-a-money-guys-guide-to-opening-the-next-hot-spot-by-roger-fields","provider":"Trailhead Books","version":"1.0","type":"link"}