{"product_id":"guerilla-marketing-easy-and-inexpensive-strategies-for-making-big-profits-from-your-small-business-by-jay-conrad-levinson","title":"Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson","description":"\u003cp\u003eWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.\u003c\/p\u003e","brand":"Trailhead Books","offers":[{"title":"Default Title","offer_id":44160232259764,"sku":"9780618785919","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0632\/2746\/1812\/files\/71LxHIe3ZZL._AC_UF1000_1000_QL80.jpg?v=1773452974","url":"https:\/\/trailheadbooks.com\/products\/guerilla-marketing-easy-and-inexpensive-strategies-for-making-big-profits-from-your-small-business-by-jay-conrad-levinson","provider":"Trailhead Books","version":"1.0","type":"link"}